Mercury Through The Years...

[GENE LANHAM]

...you are correct gene. Larry smith copied an aronow hull, calling it his own design, and collected royalties from general marine corporation a.k.a. Wellcraft, and other companies, from 1975 through 2001. Few people know this. Amazing...

harry

[FUJIMO]

[FUJIMO]

...Happy New Year Everyone!...

[99fxst99]

FUJIMO, Happy New Year!
Thanks for all your posts and the history they provide.

[Lake X Kid]

Mr. Mercury & Miss Molinari had a nice marriage while it lasted.

~~~~~

Flight on water, the latest evolved motorized destiny.
Speed surpassing the, former V-hull plows pedigree.
Miss Molinari — you excited many of men’s nerves.
Wooden lines proportional bent, to reveal aero curves.
I met you in the early 70s, at Lake Como, thanks dad.
At regattas, you were the envy flower atop the lily pad.
I was young, watching older guys take you water dancing.
Like Fred Astaire, my friends led you over waves prancing.
You were loyal to man’s touch, and a welcomed playmate.
Later many, Astaire-pilots wanted another like you to date.
You were an Italian princess, in both Europe and the states.
We were both young then, a lake’s sunrise glitter on skates.
rsr

[Lake X Kid]

Happy New Year! - 2022 is now here.

[FUJIMO]

...a couple of nice merc pics there......

[GENE LANHAM]

harry

SOME of us remember--

[Lake X Kid]

* Was the new MerCruiser division the icing on the cake, in which it is why Brunswick invested in partnership with Kiekhaefer Mercury?

* In Mercury Marine’s profit-margin ratio, did the MerCruiser division ever surpass the Outboard division's profit revenue?

~~~~~

Looking into the past (1960s), it seems to me, the Brunswick brass saw a lot of potential in the Mercruiser division. The sterndrives were now capable of becoming a major player, in the salt-water recreation craft. As the preferred option choice to, the diesel & inboard engines.

If Mercruiser ever was the major revenue source for Mercury Marine, I think that is fading to be the past. With the advent of the Large Displacement Outboards, getting positive public acceptance, the salt-water craft are constructing & mating up to the big outboards. It is coming full circle, the outboards market demand, is the prominent revenue source for Mercury Marine.

[FUJIMO]

[FUJIMO]

[FUJIMO]

[FUJIMO]

...power by mercury racing...

[FUJIMO]

[FUJIMO]

...1970 1350 cowbell...