https://electrek.co/2025/02/05/tesla...60-in-germany/


He's Killing Sales Everywhere
Tesla sales dropped 60% in Germany
Avatar for Fred Lambert
Fred Lambert
| Feb 5 2025 - 8:47 am PT
255 Comments

Tesla’s sales have dropped nearly 60% in January in Germany compared to the same period last year. The same thing is happening throughout Europe.

Earlier this week, we reported that Tesla’s sales crashed throughout all European markets in January.


The two main reasons are believed to be the introduction of the new Model Y and the disapproval of Tesla CEO Elon Musk and his meddling in politics, which is especially not appreciated in Europe.

At the time, we didn’t have the number from Germany, but now we do.

Ruters reported that Tesla’s sales were down 59.5% in January:

German road traffic agency KBA’s website on Wednesday showed the number of newly registered Tesla cars fell 59.5% to 1,277 in January, while the overall German market was down just 2.8% at slightly more than 207,000 vehicles during the month.

This is undoubtedly a Tesla problem because the German auto market was down just 2.8% in January, and the battery-electric market was up 53.5% during the period.

These are now Tesla’s sales in Europe in 2025 compared to 2024:

Country Jan-25 Jan-24 % YoY
Germany 1,277 3,150 -59.5%
UK 1,293 1,581 -18.2%
France 1,141 3,118 -63.4%
Netherlands 926 1,610 -42.5%
Norway 663 1,109 -40.2%
Spain 269 1,094 -75.4%
Sweden 394 730 -46.0%
Denmark 451 763 -40.9%
Portugal 380 551 -31.0%
Total 6,794 13,706 -50.4%
Electrek’s Take
This is pretty nuts. Obviously, Tesla will use the Model Y transition as an excuse, and there’s some truth to it. However, Tesla was transitioning the Model 3 around the same time last year, which also negatively affected 2024 sales.

Top comment by JohnW Liked by 42 people
I've just bought a car in the MY category. The configurator pushes the new model but it's insanely expensive because it includes FSD which doesn't work in Europe. Potential buyers have to push through to find the more reasonably priced old model, but of course it will be visibly old and inferior the moment it arrives.

I chose a 2025 Ioniq 5 which has suspension, HUD, buttons, stalks, radar, sensors, fast charging, relaxation seats etc. for the price of an old MY. The Tesla's main advantage is range, but once the range is "enough" it drops down the priority list.