BRP just discontinued all E-TECS

**FMP** · 05-27-2020, 09:35 PM

Anyone else feel like they just got slugoed in the guts.

They BRP just had their rating increased couple weeks ago. Also had a few downgrades but that's to be expected with the current situation. There's more to this.

**Chaz** · 05-27-2020, 10:46 PM

“We stay true and committed to our marine strategy, and we strongly believe that having two of the most innovative global marine companies to join forces, will not only be mutually beneficial to Mercury Marine and BRP, but also to the whole industry and to customers, " said Karim Donnez, Senior Vice President, Marine Group, IS&T and Global Transformation. “While COVID-19 has precipitated the discontinuation of the production of our outboard engines, we will proudly offer packaged Manitou, Alumacraft, Quintrex and Stacer boats with Mercury Marine going forward."

Translation : We were hemorrhaging money at an alarming rate and had to do something fast. So we dumped the outboard line-up. With any luck , if we put Merc motors on our line of boats .. maybe people will buy them .

I'm sure I've seen plenty of Alumacraft boats , just not one of those things on my bucket list. Manitow .. sounds like they are a north of the stars and bars hull .. ehh.
The other two live in Oz , no telling how they do there either. I have yet to see any of our out of country members say "thank god they kept their hull line-up".
I would think that the Skoobie-do's , Can-Am and Rotax lines are what has kept them going for a while. Maybe if they sold something that people wanted , or were convinced they had to have ,like Merc did with the V-8's , then of course they wouldn't be able to build them fast enough. But it's been coming for a long time , just look at the "sinking of the OMC corp" thread. Or ask your self this …. >
Realistically , how many here had big plans to buy a ( or a couple ) brand new G-2 E-rude's this year or next .. ??? Naww , me either.
What I would have done is bought a handful of DOO stock in April , but then that's just another "if my aunt was my uncle" story ..

http://news.brp.com/stock-information

**FMP** · 05-27-2020, 11:39 PM

Sure, like a ghost drive Merc Rotax Electric. That's what everyone doesn't want , now we get it.

**baja200merk** · 05-27-2020, 11:58 PM

99% of people on this site have 20-30yr old 2.4-2.5 mercs. 98% never bought a new one.

who cares if they are not making new ones? They haven’t made a New 3.4 g1 in 3 yrs. 300xs is a thing of the past also only difference is if the Evinrude camp wanted to go fast they can’t call the dealer to screw one on. I’m pretty sure They have to make parts for 10yrs anyway.

Less than 10% market share your pissing into the wind. The g2 did not help or change that. With rotax in your back pocket it doesn’t make sense.

**RSWORDS** · 05-28-2020, 06:11 AM

I like the "covid-19" excuse.

No dealers of any brand around here can keep motors in stock especially 225-300. We are selling them left and right as are the local yamaha and suzuki dealer.

**Instigator** · 05-28-2020, 07:13 AM

If you read the marine trade news over the last couple yrs, you knew this was coming.

While all other OB mfgs hade a 1yr + wait on new product, BRP was current.

Competitors were up 15%+ over previous yr, BRP was down 3%.

While competitors were scrambling to fill existing orders, BRP was donating motors to trade centers and charities.

While they were on the ropes, they bought several small boat mfgs that they could install/sell their motors on.

Etc.

**Greg G** · 05-28-2020, 07:19 AM

Originally Posted by Instigator

If you read the marine trade news over the last couple yrs, you knew this was coming.

While all other OB mfgs hade a 1yr + wait on new product, BRP was current.

Competitors were up 15%+ over previous yr, BRP was down 3%.

Really interesting and revealing data points. Still is a hit to the gut IMO.

**H2OPERF** · 05-28-2020, 07:31 AM

I can tell you one thing... It wouldn't matter if they had made a 400hp 4 stroke or a 500hp rotary if they had the same Engineering department on the project it would be the same result, a total Failure. I have worked on and torn down several G2s and can tell you for sure they had NO clue what environment their product would be operating in and did ZERO real world testing. Sad... i had great hopes and expected more from brp.

**FMP** · 05-28-2020, 07:48 AM

https://finance.yahoo.com/amphtml/ne...164013475.html

**C.C.Hiliner** · 05-28-2020, 08:01 AM

It will be interesting to see...(well, maybe not to anybody whose been into these outboards the last 50+ years like me,) whats going to happen to the orphaned BRP Evinrude dealers, because they have no more product to sell. In other words, where will you take your orphaned G1 or G2 if your dealer closes or goes Yamaha? BRP can't "make" him service your motor, or invest in training, or retain, Evinrude technicians.

If they haven't already, Yamaha will move right in and increase their dealership network even further. This is what they did to many OMC dealerships after BRP forced them to carry inventory that many could not afford.

I've said this here before, BRP was non-existent in the Advertising of Evinrudes, Those 3 cylinder engines (115 H.O.,140 and 150) were released like it was a secret. They made zero effort to promote them.

Another little dirty secret was the G2 wasn't selling, (it was never advertised anyway), I remember BRP management defending the asthetic design as "shocking" the industry, it was shocking all right, they gambled and lost. Not to say it wasn't good motor, but they seemed for the most part, to be the biggest fans of that "geodesic" design. The side panels were a dumb idea, as the bottom of them were often below the water line on many hulls, relying soley on the rubber gasket to keep the water out. The market bares this out, G2's are few and far between.

The 15 H.O. "Kicker", a detuned Evinrude 25/30, weighing almost the same as the legacy (OMC) 40/50! hanging next to your 150 "main motor" on the transom, as a "kicker"?. What were they thinking? This was proof positive that BRP simply didn't understand the product, or the outboard market in general.

Only offering "conventional" looking outboards (G1's) to 150 hp, this shut out many of us looking to repower, without all the bells and whistles of a G2, who wanted a more traditional look and less complexity.

At least we won't have to listen to the false platitudes from BRP telling us how marvelous their new Etecs are, while completely ignoring, and/or barely acknowledging we legacy owners. To them, we didn't exist, had nothing to contribute and they refused to embrace thier legacy of this product and use it to thier advantage. All they were interested in was their new Etec customers......How did that work out for you?

The Evinrude Owners Club was a Farce.

R.I.P. Johnson and Evinrude.

**FMP** · 05-28-2020, 08:22 AM

Originally Posted by H2OPERF

I can tell you one thing... It wouldn't matter if they had made a 400hp 4 stroke or a 500hp rotary if they had the same Engineering department on the project it would be the same result, a total Failure. I have worked on and torn down several G2s and can tell you for sure they had NO clue what environment their product would be operating in and did ZERO real world testing. Sad... i had great hopes and expected more from brp.

If you found issue it's dollars to donuts the fault of bean counters cutting corners for bonuses and not the fault of engineering.