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Thread: BRP just discontinued all E-TECS
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05-27-2020, 05:11 PM #1
BRP just discontinued all E-TECS
Today Brunswick announced that Mercury was going to be powering BRP's boat brands. Which begs the question: huh? The press release explains that BRP is killing E-TECs:
FOND DU LAC, Wisc. (May 27, 2020) -- Mercury Marine, a division of Brunswick Corporation (NYSE:BC) and a world leader in marine propulsion systems, has entered into a strategic supply agreement with BRP to be the supplier of choice for BRP owned boat brands Alumacraft, Manitou, Quintrex & Stacer. BRP has made the decision to discontinue the production of E-TEC and E-TEC G2 engines effective immediately.
“This agreement brings us an incredible opportunity to further grow our brand in the marketplace and introduce our award-winning portfolio of outboard engines to new customers around the world,” said Chris Drees, Mercury Marine president. “We have enjoyed long standing relationships with Alumacraft, Manitou and Telwater and we look forward to continuing to work with them while providing class-leading outboard engines and exceptional service to all of their global customers.”
“We stay true and committed to our marine strategy, and we strongly believe that having two of the most innovative global marine companies to join forces, will not only be mutually beneficial to Mercury Marine and BRP, but also to the whole industry and to customers, " said Karim Donnez, Senior Vice President, Marine Group, IS&T and Global Transformation. “While COVID-19 has precipitated the discontinuation of the production of our outboard engines, we will proudly offer packaged Manitou, Alumacraft, Quintrex and Stacer boats with Mercury Marine going forward."
Mercury Marine will be the outboard supplier of choice for the Alumacraft and Manitou brands as well as Quintrex & Stacer in Australia.
“We are excited for the BRP dealers and consumers to experience our new engines – and with our recent capacity related investments we are well positioned for continued growth,” said Drees.
Boat packages for Alumacraft, Manitou, Quintrex & Stacer with Mercury outboards will be available in early June.Azure AZ259, 8.1
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05-27-2020, 05:36 PM #2
Thats been a long time coming... sort of a shock though with them buying up so many boat brands and talk of their "ghost" drives and that. I guess thats what happens when you hold last place for market share long enough. I can't believe that they wouldn't continue making the eTec motors, and adding in 4-strokes to please the masses, surely they could gain market share that way.
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05-27-2020, 05:37 PM #3
At least they teamed up with Merc over the other offerings...
Azure AZ259, 8.1
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05-27-2020, 05:48 PM #45000 RPM
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Did they ever release the 3 cylinder 150?
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05-27-2020, 05:53 PM #5
Brp was blind to think two strokes were gonna make it . They lasted longer than I thought they would .
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05-27-2020, 06:28 PM #6Screaming And Flying!
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The world's gone nuts
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05-27-2020, 06:45 PM #7
Farewell to two Stroke O/Bs.
BRPs marketing sucked.
They needed to educate consumers that don’t know the difference between 2 and 4 stroke on why to buy E-Tec’s and never did.
You will own 4 strokes and you will like it!Last edited by Instigator; 05-27-2020 at 06:48 PM.
I'd rather be competitive w/junk I built in my garage than win w/stuff I bought.
I refuse to allow common sense to interfere w/my boat buying decisions.
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Forkin' Crazy, mrichartz, dgscroggs, SCT, 22R, MattGreen, Capt.Insane-o, loop, InjectorService, JBS and 1 others liked this post
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05-27-2020, 06:56 PM #8
Less competition = higher prices!!!
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05-27-2020, 06:57 PM #9I'd rather be competitive w/junk I built in my garage than win w/stuff I bought.
I refuse to allow common sense to interfere w/my boat buying decisions.
Checkmate 16' 140 Johnson
Hydrostream 17' Vector FrankenRude I
Laser 480 (?) 21' w/GT 200
Glastron Carlson Conquest w/XP 2.6
Glastron Carlson CVX 20 w/XP 2.6
24' Sonic w/twin 250 Johnsons
24' Sonic w/twin 250 HO Johnsons
19' STV River Rocket w/FrankenRude II
Allison XR 2002 w/Frankenrude II
Hydrostream 18' V-King w/Frankenrude II
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05-27-2020, 07:03 PM #10Screaming And Flying!
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Just freakin shiit. The company was upgraded a couple weeks ago.
Last edited by FMP; 05-27-2020 at 07:08 PM.
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05-27-2020, 07:07 PM #11
So what's going to happen to service, parts, WARRANTY? Who's going to flash you EMM when your injectors **** the bed? Can you get new injectors? This could cause a TOTAL chit show if they don't handle it right.
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05-27-2020, 07:07 PM #126000 RPM
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The Covid deal seems like an excuse to me. Down this way, you can hardly get on a lake due to the boat ramps being overcrowded. Only reason boat sales would be down in the south is due to lack of inventory.
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05-27-2020, 07:09 PM #13
Stick a Rotax with charger under a cowling a call it a day. Then I might buy one. My Doo has been a great machine with ****heaps of power coming from a 3 cyl 4 strokie. RR
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engineermike thanked for this postengineermike liked this post
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05-27-2020, 07:12 PM #14Screaming And Flying!
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Outboards are 2 STROKES, THE REST ARE hondas.
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Instigator thanked for this postRiverRat71, Instigator, Capt.Insane-o, LakeFever, loop, InjectorService, powerabout, Hot Shot Merc, stoker2001 liked this post
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05-27-2020, 07:16 PM #15
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Instigator, specboatops liked this post
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