Mercury Through The Years...

**FUJIMO** · 12-14-2019, 01:48 PM

https://youtu.be/DBt4iQXh5qQ Mercury OptiMax Film...interesting...

**FUJIMO** · 12-14-2019, 01:50 PM

**FUJIMO** · 12-14-2019, 01:54 PM

**FUJIMO** · 12-14-2019, 02:07 PM

**FUJIMO** · 12-14-2019, 02:13 PM

**FUJIMO** · 12-14-2019, 02:14 PM

**FUJIMO** · 12-14-2019, 02:18 PM

**FUJIMO** · 12-14-2019, 02:37 PM

**FUJIMO** · 12-14-2019, 02:39 PM

**FUJIMO** · 12-14-2019, 02:42 PM

**FUJIMO** · 12-14-2019, 03:35 PM

**Robby321** · 12-14-2019, 09:07 PM

Still dig the chit out this!

Click image for larger version.

Name: 69437787_10206235662207897_7210543344525508608_o.jpg
Views: 200
Size: 134.5 KB
ID: 454507

**WaterZebra** · 12-15-2019, 11:28 AM

[QUOTE=FUJIMO;3178502]

I never did understand why Mercury cooked up the Mariner brand line other than the "commercial" market side of it. You'd think they would have taken notes from OMC on how hard it was to run a 2 brand product line? Now Mercury promotes a "commercial" line of engines but stops short of using the name "Mariner".

**bernie** · 12-15-2019, 04:42 PM

[QUOTE=WaterZebra;3178703]

Originally Posted by FUJIMO

I never did understand why Mercury cooked up the Mariner brand line other than the "commercial" market side of it. You'd think they would have taken notes from OMC on how hard it was to run a 2 brand product line? Now Mercury promotes a "commercial" line of engines but stops short of using the name "Mariner".

Mariner is still sold in foreign markets - it has always had a following overseas even when it was a Japanese built product stopping at 60 hp. Mariner stateside was to combat the Johnson/Evinrude market, it gave an opportunity to plunk a Mariner dealer down the street from an OMC dealer and not upset (well, maybe a little) the local Mercury dealer in the same town. Service parts were a bi__h, always had too many of one color and not enough of the other - had local body shops repainting cowls, gearcases, etc.