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Thread: Yamaha 220 Plus Ignition Help
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04-30-2015, 08:42 PM #31
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04-30-2015, 08:49 PM #32
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04-30-2015, 08:50 PM #33Screaming And Flying!
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05-01-2015, 12:07 AM #34
I doubt they dumped them below cost. However, they had to price them to be competitive in each market. In Sweden they were priced above OMC and Mercury, since people appreciated the superior quality of Japanese products. Americans on the other hand were less focused on quality and had strong brand loyalty to the local products, and Yamaha had to price below them.
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05-01-2015, 12:55 AM #35Screaming And Flying!
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they were successfully sued twice for dumping product in Asia
For stealing OMC/Volvo sterndrive data they have had a multi year ban on marketing any sterndrives in this part of the world and still dont see them.
Australia was the test market for Mariner which was the Merc Yamaha joint venture, those things were corroding rusting junk. ( I guess they learnt from those?)
Mid 80's there was no issue with quality on Merc and OMC, Merc finally were made for saltwater in 84
OMC started to loose the plot late 80's
Essentially the yanks gifted the business to the japs.
Totally ignored SE Asia ( outside of Australia) so its all Yam now.
Saying that Merc does well with governments in SE AsiaLast edited by powerabout; 05-01-2015 at 01:11 AM.