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  1. #16
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    Talking

    In the mid 1950's Mercury Outboards Founder Carl Kiekhaefer became interested in Nascar racing, called the Grand National Series. This was before Winston Cup or Nextel Cup but was the same level of compitition. Keikhaefer dominated the series as a car owner for two or three years, and I believe has the highest winning percentage of all time, winning around seventy percent of the races. He had many inovations, including the first multi car teams, the first enclosed haulers, the first pit crew that was in uniforms and coordinated pit stops.
    He used the Chrylser 300 which some consider this car to be the first muscle car.
    Frank "Rebel" Mundy, Tim and Fonty Flock, Buck Baker and others drove for Mr Kiekhaefer.
    In 1959 The Corps of Engineers was nearing completion of a 56,000 acre lake bordering Anderson South Carolina. Lake Hartwell has nearly 1,000 miles of shoreline.
    Mr Mundy was apparently in the area looking to plant a Mercury dealer. My Father Ed Cooley had a used car lot in Anderson and had a white Chrysler 300 on the lot and Mr Mundy stopped to take a look. Ed already owned a Loy Craft boat with a Mercury Mark 75 outboard. The conversation sooned turned to the real reason for Mr Mundy being in Anderson and...well, the rest is history...and all because of a Chrysler 300... Corrections are welcome here as it has been five years since I last read "The Iron Fist" because I loaned it to a Johnson dealer and he never returned it.

    Last edited by warrior74z; 08-31-2007 at 05:51 PM.

  2. #17
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    Last edited by warrior74z; 08-10-2007 at 10:04 PM.

  3. #18
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    I was about nine years old and remember being in the boathouse that morning as dad adjusted the carbs on the twin towers of power. Mom and Dad had recently returned from the Merc dealer meeting in the Bahama Islands.

    Last edited by warrior74z; 08-31-2007 at 05:52 PM.

  4. #19
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    Here is the ski boat in action. Broadway Lake, Anderson SC. Notice about a dozen Chris Crafts and Centurys on the shore, and the Mercs were called to duty.


  5. #20
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    Thought I would repost this photo on this thread. This is Carl Kiekhaefer on left and my father, Ed Cooley right, at a dealer meeting in 1967. More info on the Lake X thread.

    Last edited by warrior74z; 08-19-2008 at 07:26 AM.

  6. #21
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    Cocktail hour at the dealer meeting. Dad on left, unknowns on right.

  7. #22
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    Absolutely awesome! Thank you for posting those and please post more!


    Facebook | YouTube | Vintage Outboard Catalogs
    Photo prints available of your boat - click here


  8. #23
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    Lots of Carlson owners on this site. This one needs two 1000 E's. Or a sportmaster or speedmaster. WOO HOO!


  9. #24
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    Quote Originally Posted by Scream And Fly View Post
    Absolutely awesome! Thank you for posting those and please post more!
    Thank you Greg. It's nice to hear it from you. More to post later. You watching the X Games? AWESOME!!!

  10. #25
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    Does anyone know who this is and the significance of the boat? It was sent to us by Merc in the 60's. Steve, maybe you know?


  11. #26
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    Promo shot from the Flipper TV series. We were a Thunderbird dealer, tough old boats. There are those white outdrives again. Where the heck is Flipper?


  12. #27
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    T-Bird factory. Anybody here ever work there?


  13. #28
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    Is this a Mercury dealer meeting or T Bird. Looks like a lot of those 1967 Mercuriser jackets present.


  14. #29
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    Reposting Mr Kiekhaefer's tribute to this thread. Look closely at the drawing. Lots of significant history in an artist depiction. Read "The Iron Fist" to learn it all.


  15. #30
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    Thank You

    Enjoyed the posts and PICS alot. I had a 60hp & an 80hp DOCK CRASHER only ran the 80hp
    Had it on my '18 1966 Duo, got the motor used, the guy gave me the wrong rotation prop, need I say more other than we didn't notice till it was in the water, tied to the dock and fired it
    "Where is Lee Harvey Oswald, Now that we really need him?"

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