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Impressive that you were Europe's 1st Mercury Service Center & my dad encouraged you.
Quote:
Originally Posted by
jackiewilson
Hey Jackie, you still claiming and typing as "Europe's 1st Mercury Service Center"?
I saw this in the 1973 July issue of Yachting & Boating Weekly.
Believe it or not ROY—- This was a really big deal for me—— capital outlay was huge (to me that is)
special kit—- workshop manuals for every motor every year and every change ——ring clamps— gauges — pullers and extractors— MICROFICHE and all who sail in her.
Roy Ridgell and Pat Frewer talked me into it——- I really was the very first “MERCURY SERVIce CENTRE”“ in Europe—— even changed the name to Mercury Marine —- that raised a few eyebrows, but I got away with it for years!
Was a SOLE MERCURY DEALER for years—— fought off the advances of Jonrude for many years, until the extra 5% loyalty bonus was outweighed by selling a couple of hundred Yamahas per annum!
Yamahas brought a lot of fun people onto the outboard scene——- real crazy kids that ran the British operation. Went to Japan with them a couple of times—— there was always something “exciting” going on with them.[/QUOTE]
*****
Jackie one of the things I like about your AD in the magazine, is that it is different and therefore stands out. Yours caught my eye, whereas the others had the same basic pattern, with the Merc engine.
And that segues me into the different colors which race cars and boats used to identify themselves, from the pack on the race course. Watching on TV the Pennzoil, Tide, Jag or Ferrari cars (and others) is that their colors define them. They do not have to be leading the race, for you to visual notice them in the pack.
I remember the first time, I saw the black Molinari with the racing stripes (I do not believe this is the first Molinari black boat, but it represents the color scheme). It was brought down to the bottom floor (rigging area) at the Como race shop. And I thought this look defines; I am bad and am here to win the race. I do not recall any other Molinari boat, that gave me the wow look at that, in the 1971 to ’73 time frame.
I will also admit Downard and Pellileo winning Paris boat in 1971, was the least favorite color scheme to me, of that year’s fleet from Como. And then when Cees started flying the Marlboro logo, it was subtle in looks, but pronounce enough not to be mistaken for any other race boat. To me, and I suspect to advertisers, colors are one of the primary ingredients in showcasing a/your product.
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