Brunswick owns major boating brands, including Sea Ray, Boston Whaler, Bayliner, Lund, Crestliner, Harris Pontoons, Princecraft, and Quicksilver.
Which raises the question of producing affordable boats in the family runabout and pleasure craft (and speed boats would arguably be included) class boats.
Would it not be in the best interest of business, that Brunswick & Mercury Marine produce a Brand of boats for the Affordable Entry Level (for first time boat owners & us on a fixed income)?
Brunswick could use its purchasing power’s economy of scale. By using the aforementioned Boat Brands parts, materials, manufacturing expertise, and suppliers. And network/utilize those boat company resources into the new Affordable Brand Boats.
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