From my FB group page today.
Thanks to:
Jack Aylsworth
Group expert
The Golden Years - World’s Largest Manufacturer of Outboard Motors.
Many old timers will tell you that the 1960’s were Johnson’s best years. (I would personally add the 1970’s as well.) Johnson continued to lead Evinrude in sales with unit volume per year hovering around the 90,000 mark in the early 1960’s and more than doubling as the years progressed. All bolstered by the growing international markets and commercial motor sales.
Remarkable Growth – Johnson had started the 60’s decade becoming the first outboard brand to hit 2-million in production then pushed that record number to 4-million by 1973. Notably, that remarkable unit growth was accomplished with a very limited model lineup – just 7 models in 1960, growing to 13 models by 1973. Top horsepower increased from 75hp to 135hp.
World’s Largest Producer - While it took 31 years for Johnson to reach the one-million motor mark (1922 to 1953), and leading the industry at that point, it only took 20 years (1953 – 1973) to quadruple that sales number – an indication of just how fast, and large, the outboard market had grown during those years. As it did in 1953 when it hit one-million in sales, Johnson could would continue to hold the title of:
World’s Largest Manufacturers of Outboard Motors.
**OMC Was Prospering Overall As Well **– 1966 proved to be a banner year with consolidated net sales of $212.4 million, breaking the $200 million mark for the first time. Sales of outboards, boats, stern drives, Lawn-Boy mowers, Cushman vehicles and snowmobiles all achieved record levels. Some 20 percent of sales were in product lines that did not exist at OMC before the 1960’s decade started.
Photo montage: 1960’s Johnson Catalog Covers