Ugh..it looks like the 9.5 :(
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BRP.. the owner of the Evinrude brand decided yesterday not to build any more outboards. (for now)
In my opinion BRP should have stopped building Evinrude outboards a few years ago..!!
Here is why..the top man in charge Jose Boisjoli is still there after 19 years.I guess Mr. Boisjoli don't understand the marine power business and that's no problem if you hire the right people to run the Evinrude division.
Well..did he do so...the answer is pretty easy...NO.
2014 BRP asked me to be an Ambassador for the Evinrude brand. I was honored and was extremely excited..The G2 was introduced and BRP was promising too let the world know how great the cleanest piston outboard was by lots of advertising / promoting of the new clean 2 stroke.(did never happen)
Pretty soon I run in to plenty of issues as an Ambassador.
People and dealers from all over America and the world was contacting me about for them important stuff. In a very nice way I informed the BRP top management what was going on out there.
Well..they did not really want my input.
You could tell by miles BRP did not know how to marketing the new G2 outboard. Both Mercury and the Yamaha leaders was much smarter and cut Evinrude out from all the large boat factories.
Not sure how many times I told BRP we need bigger and more powerful Evinrude Outboards..and a much better Marketing Director.
I guess the man in charge at Evinrude Engineering was only interested in developing smaller outboards when the market where all the money are was asking for bigger more powerful outboards.
Long story short..BRP could not do what the market asked for and took the Evinrude sign down yesterday. To blame it on the Coronavirus is ridiculous.
The only way for Evinrude to come alive again is with a new powerful owner.
Forget Penske..he is 80 years old..I was hoping for a deal with Volvo Penta 3 years ago when Volvo Penta purchased 7 Marine.
Not sure about Volvo Penta today..Its very hard to find a new owner for the Evinrude brand..One ting is for sure..marine dealers and Evinrude supporters have lost all the trust in BRP..
BRP..don't even try to come back in a year or so.
Just sell the Evinrude brand to someone else and get out of the boat building business also..
I know..the BRP/See-Doo is still popular but a completely different animal from outboards.
To build and sell tons of outboards you need to know the marine power business.
Sorry if I made any one upset but this is my take on all this.
PS..Not sure why I even care about this anymore..
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seadrive with a supercharged v8 would be a starter
Because it's impossible to look away.
Paul Westhoff, didn't he lead the big G2 development.
Lars I remember when they were looking for that Ambassador.
A good friend suggested I apply for it.
I told him, no way.
After all the yrs I’ve been involved, and the crap I’d seen/heard, and as outspoken as I am......, wouldn’t last long.
I was pretty sure that position was going to be smoke and mirrors which it was.
I have worked for companies in the past, that had an inferior product but refused to accept it and forced us to market it anyhow.
Too many corporate types w/their heads in the sand.
You can only re-explain reality so many ways, so many times.
You did us proud Lars.
They screwed by not taking advantage of it and doing what they promised.
I remember too, BRP was talking to a couple of my friends about developing some Hi Perf product.
As we know, that never happened.
My friends declined due to lack of control.
I am surprised BRP did not sell the Evinrude brand, before this, their last resort of discontinuing the manufacturing without a new owner. A new potential Evinrude owner, now has a better negotiating leverage to purchase the Evinrude brand. BRP put themselves in a diminish role, they are now probably desperate to sell the Evinrude brand.
In this environment a potential new owner can purchase, at fire-sale prices from BRP. In future hindsight if a new owner acquires the Evinrude Brand, then it might be the best thing for Evinrude's survival.
Leaving our Florida motorcoach resort tomorrow for Lake of the Ozarks.
First stop St. Lucie Battery & Tire to fix a bad valve stem..
Of course the most difficult wheel.. inside drive axle..
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My lovely “Lovebug” is helping me washing of the bad Love-bug..:rolleyes::):)
The trip to "World famous"..Lake of the Ozaks have started..
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From my FaceBook page today..
Cathy McConnell
This last weeks decisions with Evinrude, have made me very sad.
With all of the other craziness going on in the World, it is just one more thing. With way too much time on my hands to “think”....... I have a question. Where or Who is going to preserve the memorabilia from the 1970’s era of Boat Racing? What are the Racers, like Jimbo, suppose to do with the years of memories?? Are there any serious plans about a Museum? At some point there should be a “physical” place. Sites like this page are so good, and I so appreciate Lars for this site, but what do you do with the “stuff”?? Programs, articles, magazines, posters, uniforms, hats, patches, special awards, special trophy’s, interesting burnt pistons and other items that contributed to an era of boat racing that will never be repeated?? The drivers of that era are all getting older and they probably all have memorabilia. Before it all goes in a dumpster, someone needs to think about this. Many of the younger drivers of today don’t understand what paved the Racing Journey before them.....and so much technology. Boat Racing is just like NASCAR...... totally different today.
Cathy: Alex Browne in Ga. is trying to set up a museum for outboard racing. He's the one with the Goat Boat. I gave him all of my stuff. I also thought there was a Ralph Evinrude museum in Milwaukee.
Back to basic..OMC V8 racing gear case with neutral and reverse.
https://www.screamandfly.com/attachm...7&d=1590964499
A pair of racing V8 engines with the gear case above.
https://www.youtube.com/watch?v=0p94g-gIWzw
The demise of the Evinrude brand, might have been a case of incorrect business decisions, by OMC management, marketing and engineering.
This reminds me of John Wayne asking for directions in the movie Quiet Man. At the train station there was no unifying consensus by the co-workers in the movie. Then an outsider comes and rescues the Quiet Man, and takes him to his needed destination.
Apparently OMC did not have that luxury of an outsider Savior.
Quiet Man - drections please:
https://www.youtube.com/watch?v=WJpoh1uYMYU
Jim Nerstrom
Not many of those units were built. When I designed the gearcase I wrote an Engineering Specification which detailed the assembly process and listed the special tools developed to aid in assembly. It is my understanding that all of this documentation has been thrown away.
We tried to establish an unlimited hydro museum in Kent WA. Honestly, I don't even know if it is operational today? Endeavors like this always end up struggling for funding. We as former racers think of the stuff as important, everybody else does not. When I retired 6 years ago, I thought it was a big deal to encase every payroll stub I had from a 35 year career. in plexiglas. The light went on. Important to who? Me??? The stubs went right into the shredder. As far as my racing trophies go, I've kept very few. The ones made of pewter went to metal recycling. Plastic ones went to the landfill. Family members have no interest in my "junk". My prediction is that NASCAR will nearly be finished off by COVID19.
If there anything that needs to be enema'd and flushed it's napcar.
I am very grateful to have witnessed the IOGP/Champ Boat tours from the mid 80s on. Some epic races and epic parties....not to metion boat racing brought out some characters thats for sure. :)
I was geeked to see nascar pick up the ball and hold a race when our government was still telling us to cower in place.
I hate nascar too but told the Mrs, this will be fun, the southern boys will put on a show in Bristol and I really needed a pick me up w/the bull **** our governor was dictating.
My enthusiasm rubbed off on her. We were ready.
Then WTF?
We turned it off 10 mins in.
Told the Mrs, I remembered why I hated nascar.
Lars Strom is at Marathon Coach
Wow..the former owner of Pabst Blue Ribbon beer and his solid blue Marathon Coach behind me.
The funny part is.. I love the beer but my friends says you can’t own a Prevost/Marathon and like Pabst..
..but I can and love it..:):)
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Evinrude by OMC..
Skater Cat 32 with 3 X Evinrude V8 XP High Performance and Second Effort offshore gear cases.
Special order from Douglas Marine and engines installed in Sweden 1990.
I took this fast baby to Florida and used it for a few years.
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I wrote this report in the fall of 2015..that's when I was pretty sure BRP is never going to make Evinrude a world leader again..!!
http://svera.se/blogg/two-strokes-vs...nd-hand-value/
Two strokes vs four strokes, the market and second hand value
New outboards and used resale value…
I like to start by saying the Evinrude G2 is a good engine but it is a two stroke.
Here in Florida the market is asking for four stroke outboards and the 2015 Fort Lauderdale Boat Show a few weeks ago is a perfect example to prove that.
I was at the main show located at Bahia Mar. Tons of new outboard powered boats all rigged with four stroke outboards.
We were looking so hard for two stroke rigged boats at Bahia Mar but could not find any boats with G2 power. Well..I know there was a few inside at the Convention Center located a few miles away on Seventeen Street.
As a former World Champion Powerboat racer using two stroke outboards I know the advantage of a two stroke but to get in to this argument “two stroke vs four stroke” is no fun if you do not have a “horse” in the outboard sales race anymore.
My outboard business sold over 10,000 new outboards years ago so I know how to promote outboard sales.
One of my friends in boat sales today have the perfect saying about this..
Lars..when a customer is ready to buy a new boat and ask for a four stoke outboard..you do not start to tell him about two strokes. You have him sign the sales contract as soon as possible and everybody is happyWe all know selling a used boat with two stroke power is really hard..does not matter if it is a clean E-TEC or a Merc Optimax..
Boating people in the large boating market in Florida are all asking for boats with four stroke outboards.
It is so much easier to sell a used boat with four stroke power to a much higher price than the same boat with two stroke power.
A brand new large four stroke outboard from Yamaha or Mercury cost no more than a brand new two stroke. Like it or not but down the road you are going to get way more money for your boat if it has four stroke power..Just saying..
A link to my 2015 Fort Lauderdale Boat Show picture album below.
https://www.facebook.com/lars.strom....0429044&type=3
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4 years ago today..
Picture by Lars
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Veronica Olderin from Sweden racing the P1 SS in Jacksonville
Picture by Lars
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Lars Strom
Veronica Olderin is a World Champion boat racer and are in to drag racing on four wheels now.
Great racer and a cool girl.
Tom Braaten in his UIM OE class Mollgaard/Evinrude CC.
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The same boat/engine Rick Frost used all season racing the F1-V8 class. 144+MPH was pretty good..!!
Burgess/Johnson 3.5 liter carb, 12 inch mid section.
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This is one of Rick Frost's Burgess boats from 1984. Still with Johnson F1-V8 power.
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Pretty cool RIB.
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Not sure what this is..??
https://www.alfadan.com/
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Is it a Wellcraft..??
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The very costly aluminum boat was not a success for Renato 1982. Way to expensive and came apart a few times, Renato lost the World F1 title to Roger Jenkins 1982. OMC asked Renato to go back to wooden boats again for the 1983 season.
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Veronica Olderin Top Fuel Racing.
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Lars - Put Veronica and your other friend Paula together as a team and they would win before they even got on the track....:thumbsup: