Some fundamental decisions
Hey everyone,
I'll try to keep this one short.
Most of you have probably seem the posts I have made about how ad-blockers are literally eating away at the revenue we get from Google Ads, to the point where I may need to face the decision to sell the site to a media company. That is an absolute last resort, but I might be facing that decision relatively soon.
For many years I had been receiving inquiries by several media companies such as Internet Brands, Vertical Scope, and others with offers to purchase the site. I had and have some very tempting offers that are sizeable, but I turned them down because once any media company takes ownership of any sites, they use their own advertising and monetization networks, and that could mean a huge price increase for Supporting Vendors here, which I absolutely do not want to happen here. The additional advertising that these media companies deploy on their owned sites can become extremely invasive.
Those media companies have their own ad networks, and most of the forums that were acquired by these companies will use ad-blocker countermeasures, such as pop-up messages that permit the user of the site only if the ad-blocker is disabled. That is another thing I said I would not allow to happen here. I could very easily increase our Google ad revenue by implementing very annoying ads, which I will never do.
Most internet browsers now include ad-blockers that are automatically enabled. and when used here deprive the site of its Google ad revenue. It is hurting the site more and more as its traffic has been increasing a great deal, but the use of ad-blockers has also been increasing. This is not an issue particular to S&F - it is a big issue for most magazine-type websites that depend on ad revenue.
I will not make any decisions on the site without discussing it here with you all. The only thing I ask is, if you are using an ad-blocker, please consider whitelisting this site. All ad-blockers easily allow sites to be whitelisted. I better stop here before I write a novel.
Thank you for reading everybody, and most of all, thank you for all of your support.
Greg