• Mercury Marketing Unveils New Brand Standards

    FOND DU LAC, Wis. – Mercury Marine has introduced new branding that includes a refresh of its corporate logo.

    Mercury understands the value of its logos and word marks and introduces this change to replace the previous logo in nearly all instances.

    “The update to our logo and other brand assets more closely align with the contemporary look of our products. We felt the new look needed to be a reflection of our focus on continued development, innovation and growth,” said Mike Shedivy, Mercury Marine President EMEA, Mercury Marine. “This is an investment in our most valuable asset, our brand.”

    The new branding is being rolled out globally on Mercury’s Digital Asset Manager (DAM) system, which can be accessed by media, dealers, boat builders and other partners.

    About Mercury Marine
    Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
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