What is Mercury Marine Thinking?

[Mark75H]

Volvo will step in buy Merc racing 2 stroke business as it will make a nice product fit. for the kids of the guys that own the 50' CC with 4 Sevens on the back

Isn't Volvo now owned by Tata in India?

[powerabout]

the cars are separate from everything else and have ended up with Geely in China

[Cervelo777]

The whole sport of small performance boating ****ing sucks in my opinion.. from the bull**** to find the right boat, to having to store the boat, to damn near having to blow the shop to take your $150/HR to work on your boat, to dealing with the people who think your Kia and should warranty used items you sell for 10 years / 1,000 hours.. The whole deal is a royal pain in the ass for like maybe 4 hours of smile time.. If I divided up the amount of money x the amount of actual fun it was to use the thing it would be like legitimately $7,500 hour..

Interesting math, I purchased my first ultra high performance boat and motor a little over two years ago, and I would calculate my cost per hour at about $3,000.00 per hour. That does not take into account the equity I have developed. Should I sell it all today, it would be more like 1,000.00 per hour. I would be curious to know what the average is for us scream and flyers. Maybe I will start a thread, sort of depressing, but I read a Meme this morning..... it said "I spend half my money on boats and beer, the rest I waste" feels like there is some truth to that for me.

[Markus]

Isn't Volvo now owned by Tata in India?

That's Jaguar Land Rover.

JLR went to Tata
Volvo to Geely
Aston Martin to Middle Eastern investors

(and Ford was left with Ford, the other Mercury, and Lincoln)

[Mark75H]

That's Jaguar Land Rover.

JLR went to Tata
Volvo to Geely
Aston Martin to Middle Eastern investors

(and Ford was left with Ford, the other Mercury, and Lincoln)

I knew it was one of the chinese companies.

[Dave S]

by selling junk beads to the masses.... and buying real equity......

[FMP]

Capitalistic stooges

[powerabout]

the chinese need the technology from both engine, drive train and the body for the crash testing design skill, these areas they are weak.

[Bodhi]

Just got back from the ft myers boat show where I got to speak with one of the Merc reps who is back and forth between here and the corporate offices, he did confirm that there's a dying market for race props..however, he stated that mercury has no plans of dropping the opti from its line up, he said "mercury would catch hell from its bass fishing crowd" as well as "until the govt restricts us to the point we can't produce 2 strokes anymore, we will not be handing that business off to evinrude". Figured I'd share this as it brought on a smile. He also passes the 2 mark 60's from the lake X 2x around the world on display in a hallway at the headquarters when he's up north.