STURTEVANT, Wis., – BRP announced today that its Evinrude
brand will dedicate a memorial to the legacy of Ole Evinrude at a ceremony on June 23rd, 2016. The event will include the unveiling of a plaque to be placed on a bridge over Okauchee Lake in the town of Oconomowoc, Wisconsin at 10:30 a.m.
“Ole Evinrude not only invented the outboard engine on Okauchee Lake in 1909, he invented an industry that we still cherish today,” said Christopher Berg, global director of marketing and strategic planning, Evinrude. “This was his home, the place which fueled his spirit of innovation and the birthplace of the Evinrude brand which continues to thrive over a century later. We are dedicating this memorial so that the world will remember his invention and the significant impact it has had on all of us.”