• Evinrude 1963 Outboards Sales Catalog

    Evinrude 1963 Outboards Sales Catalog

    Push-button controls was the big feature set for 1963, and with the space-age gaining momentum and everything taking on a futuristic theme, the name of the game was electronic features. This trend was in full swing in nearly every aspect of consumer goods, most notably, the cars of the era. These styling ques were never lost on the designers of the aesthetics of all outboards, and very often were inspired by automobile styling. "The push-button age is here", said the brochure.

    The new push-button controls offered one-touch activation of gear shifts through three buttons on the throttle control box. The actual shifting was performed by an electromagnetic switch. It was actually a clever design that would surely have been seen as a benefit as compared to twin-lever, cable-operated affair. The new system was touted as being "simple and foolproof", but in practice the system was problematic and eventually dropped by the 1970s.

    The star of the show for 1963 was quite literally the 75-horsepower Starflite V4. This engine was the basis for many top-speed record runs in race form during the 1960s, and the basic design remained for many years. Color choices were listed as Seal Gray or Evinrude Blue and White.

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    This article was originally published in forum thread: ** Evinrude 1963 Outboards - The Entire Catalog ** started by Scream And Fly View original post
    Comments 3 Comments
    1. milkdud's Avatar
      milkdud -
      Cool Catalog. 1963 Mercury was on its second year of the 100 HP engine while the 75 was all Evinrude had. Thats quite a gap.
    1. rhardwick's Avatar
      rhardwick -
      The electric shift was great at first...Once the lower unit got water in it the shifting was gone. I can't remember how many forward gear springs I installed... Then if the generator quit working they stopped shifting too. In the late 60's through 1972 the 3 and 4 cylinders have hydro electric shift and would stay in forward gear if they got water in them, at least they would get you home! So cool to see the old engine ads!
    1. nvivion's Avatar
      nvivion -
      I still own a Lightwin 3. I wonder what its worth today.